Z – Goggins

Jesse Itzler, a 40-something entrepreneur and former rap star hired a ringer to live with his family and whip him into shape

By Steve Cohen
David Goggins before and after
 David Goggins before and after picture.

I really wanted to dislike Jesse Itzler. But of course I couldn’t admit that to our        mutual literary agent, Lisa Leshne, who was eager to drag me to a party celebrating   the publication of  Mr. Itzler’s  book,  Living with a SEAL: 31 Days Training with the Toughest Man on the Planet.

The very premise of the book annoyed me: Mr. Itzler, a 40-something, incredibly successful entrepreneur, former (white) rap star, and ultra-marathoner hired             a Navy SEAL to live with his family and get him into the best physical and mental shape of his life. To me, this smacked of a guy who had more dollars than sense.

 Preview  Strengthen Your Mind Like a Navy SEAL | David Goggins

 

I kept my mouth shut and schlepped up to an upscale Harlem pizza joint.

I figured I could grab a slice, smile politely, mumble congratulations about writing a    book and actually getting a real publisher to release it, and take off. No harm, no foul,    and maybe a slice of decent pizza.

But just as I was grabbing for a second slice of Neapolitan Express’s marvelous pizza,          I was introduced to a 6’1” 180-pound sheet of titanium: David Goggins.

And then I met SEAL. Mr. Itzler never uses this combat-hardened warrior’s real name, and includes no identifying photo of him in the book. At first it seemed like a gimmick. Once I actually read the book, I realized the anonymity and mystery actually make sense. But just as I was grabbing for a second slice of Neapolitan Express’s marvelous pizza.

I was introduced to a 6’1” 180-pound sheet of titanium: David Goggins.

I’ve known a few SEALs over the years, but they were all officers: Naval Academy or Harvard grads. Mr. Goggins is different: a self-described just-barely-through high school grad with a 1.9 GPA who recognized he wanted to better himself. And that something better meant that he had to lose 100 pounds to even take the SEAL qualifying test; he did it in two months.
We shook hands, and I mentioned that my younger son had been thinking about taking the SEAL test. Mr. Goggins looked me in the eyes – I couldn’t imagine him not staring intensely at anyone – and said something about supporting my son; that it was the mental part that was way tougher than the physical challenge. In that momentary exchange, he had somehow motivated me.

Mr. Itzler then climbed onto a chair, took a microphone, thanked all the appropriate people, and explained how the project – and then the book – had come about. Mr. Itzler and five friends had entered an ultra-marathon. The objective was to run as many miles    as possible in 24-hours.

Itzler and his teammates would take turns running twenty-minute legs. When they  weren’t running, they relaxed with water, Gatorade, bananas, PowerBars, and massages.

The race course itself was a one-mile loop around the San Diego Zoo parking and Mr. Itzler noticed a guy who was very different from all the participants: an African-American runner who had no teammates;  he was running the entire 24-hour race alone,  with just      a folding chair, a bottle of water and a box of crackers for support.

Shortly afterward, Mr. Itzler tracked him down and asked if that man — Mr. Goggins — would move in with his family for a month to train him. Strangely, there was no formal business relationship. Mr. Goggins never asked for money – and a book was never envisioned – and frankly, he thought Mr. Itzler was crazy.

Mr. Goggins had only one condition: “You do everything I say.”

Mr. Itzler agreed.

“And that means EVERYTHING.”

“Okay.”

“I can wake you at any time; I can push you to any extreme.”

“Ummm.”

“NOTHING is off limits. NOTHING.”

Soon after, Mr. Goggins moved into Mr. Itzler’s Central Park West apartment – and neither Itzler, his wife, nor their young son ever saw life quite the same way again.

“If you make your bed every morning you will have accomplished the first task of the day. It will give you a small sense of pride, and it will encourage you to do another task and another and another.”

The book is a quick read and entertaining. I still gasp at what Mr. Goggins had Mr. Itzler do each and every day; and  Mr. Itzler rose to each challenge. Their story is  surprisingly human and moving: two people from extraordinarily different backgrounds, and  with seemingly fundamentally different values.

Like many things I read today, I wondered if there is a lesson in it for me or for my kids. Last year, the commencement speech Admiral William McRaven – the former head SEAL and commander of Joint Special Operations Command for the entire U.S. military—gave to the graduates of the University of Texas.

The most memorable part of Admiral McRaven’s message – and it was chock-full of solid, inspirational advice – was “make your bed every day.”

“If you make your bed every morning you will have accomplished the first task of the day. It will give you a small sense of pride, and it will encourage you to do another task and another and another. By the end of the day, that one task completed will have turned into many tasks completed. Making your bed will also reinforce the fact that little things in life matter. If you can’t do the little things right, you will never do the big things right.”

From David Goggins via Jesse Itzler, there was also one simple message: try to get a little better tomorrow. After reading the book, the lesson, or rule, or goal – whatever you want to call it — didn’t surprise me. What did surprise me was that Itzler’s sharing this story made it believable. And for sharing that message, I couldn’t dislike Jesse Itzler.

✎ He’s a Navy SEAL and former USAF Tactical Air Control Party member. He served in Iraq and Afghanistan. He’s an ultramarathon runner, ultra-distance cyclist, and triathlete. He graduated from Army Ranger School with the distinction of enlisted “Top Honor Man”. He also served as the bodyguard for Iraqi Prime Minister Ibrahim al-Jaafari. He’s the only member in the U.S. Armed Forces to complete SEAL training, U.S. Army Ranger School and Air Force Tactical Air Controller training. He has raised over $2 million for the Special Operations Warrior Foundation. He was able to run 100 miles in under 19 hours despite never having run a marathon before. He has competed in numerous long distance endurance events, most notably ultra-marathons. He was named a “Hero of Running” by Runner’s World
-= DAVID’S RULES =-
1. Go towards the truth
2. Have a Cookie Jar
3. Get out of the routine
4. Thicken your skin
5. Break through the walls
6. Ask yourself “What If?”
7. Be driven
8. Accept your journey
9. Give back
10. Test your limits
-= BONUS =-
* Be fueled by pain
 But I kept my mouth shut and schlepped up to an upscale Harlem pizza joint. I figured      I could grab a slice, smile politely, mumble congratulations about writing a book and actually getting a real publisher to release it, and take off. No harm, no foul, and maybe a slice of decent pizza.

But just as I was grabbing for a second slice of Neapolitan Express’s marvelous pizza,       I was introduced to a 6’1” 180-pound sheet of titanium: David Goggins.

And then I met SEAL. Mr. Itzler never uses this combat-hardened warrior’s real name, and includes no identifying photo.

But I kept my mouth shut and schlepped up to an upscale Harlem pizza joint.

I figured I could grab a slice, smile politely, mumble congratulations about writing  a book and actually getting a real publisher to release it, and take off. 

No harm, no foul, and maybe a slice of decent pizza.

But just as I was grabbing for a second slice of Neapolitan Express’s marvelous pizza,      I was introduced to a 6’1” 180-pound sheet of titanium: David Goggins.

And then I met SEAL. Mr. Itzler never uses this combat-hardened warrior’s real name, and includes no identifying photo

 David Goggins is considered by many to be among the world’s best ultra-endurance athletes. He has competed in more than 50 endurance races, has placed highly at the Badwater 135 in Death Valley, and set top five finishes in nine other ultramarathons. He also holds the world record for most pull-ups done in 24 hours.

David is indisputably one of the world’s best endurance athletes. Over the course        of  his remarkable racing career,  David has completed  over 50 endurance races,         and taken home first place several times.

RACING CAREER HIGHLIGHTS

2016 04:54:15

Strolling Jim 40 Miler

1st place
2016 12:01:00

Infinitus 88k

One of the hardest and most brutal races in the world, the Infinitus 88k brings out the toughest competitors. David won this race in a clean 12 hours, almost twenty minutes ahead of the next finisher.

1st place
2016 11:23:29

Zane Grey 50 Miler

13th place
2016 04:30:43

Music City Ultra 50k

1st place
2015 11:56:02

Hellgate 100k https://www.youtube.com/watch?v=eF_-Dnk9Ep8

5th place
2013 4,030 in 17 hrs

Guinness World Record for 24 Hour Pullup

David spent a grueling 17 hours completing 4,030 pullups and tearing his hands apart in the process. His previous attempt fell just short, and after training for five months he came back and claimed the record. https://vimeo.com/62031855

World Record
2009 25:28:00

HURT 100 Miler Endurance Run

4th place
2008 11:24:01

Kona Ironman World Championship

Julie Moss Collapse of 1982
2008 30:19:00

Ultra-Trail Du Mont-Blanc 103 mile

2008 33:36:20

McNaughton 150 Miler

1st place
2008 09:55:19

MiWok 100k Race

2007 39:00:00

The Grapevine 48 Hour National Championships

205 miles
2007 22:15:36

Leadville 100

2007 25:49:40

Badwater Ultra Marathon 3rd place

One of the hardest and most brutal races in the world,

Badwater brings out the toughest competitors.

David placed 3rd in this test of endurance in the middle of death valley.

2006 24:41:23

Ultraman World Championship

2nd place
2006 30:18:54

Badwater Ultra Marathon

2005 18:56:00

San Diego One Day (24 Hours, 100 miles)

 
David Goggins is the truth! 👍👍🇺🇸🇺🇸